Rod trained as an industrial designer and has led Woodshed, a strategy and research consultancy, since 2008; its work with startups led to an acquisition by HTC and a partnership with Comcast. As Chief Creative Officer at Blue Rocket he built the firm's first research and design practice and ran more than 50 product definition workshops with clients like Best Buy and AAA. His method, Emergent Discovery, came out of the footwear work.
Connor builds AI agents inside owner-run businesses, connected to the systems they already use: the CRM, the ERP, email, ads and the site. He stands them up in the company's own accounts, across sales, marketing and operations, and ships his own software alongside the consulting.
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